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Brand identity for businesses: logos, rebrands and the stories that make people remember you, plus what the big names get right.

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Apple Music's New Brand Identity Is the Most Human Rebrand of 2026

Apple's Music new logo is one of the most human rebrands of the year. A marketing and branding agency's take on why it matters in the age of AI.

Nimit Kapoor · · 7 min read
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