- Web Design
- SEO
Website Redesign for Car Interior Plus
Car Interior Plus is an automotive upholstery workshop in Sydney. We rebuilt their WordPress website to show off their craftsmanship and turn more visitors into enquiries and bookings.
- Client
- Car Interior Plus
- Year
- 2024
- Industry
- Automotive
- Live site
- Visit site (opens in a new tab)
- +35%conversion rate within three months of launch
- +40%click-through rate on calls to action, thanks to better placement
- +15%lead quality score, with more qualified, relevant enquiries
What the client needed
Car Interior Plus is an automotive upholstery workshop based in Sydney. Their work is excellent, but the old website didn't show it off or make it easy for customers to get in touch. The goals:
- Modernise the design: a contemporary look that reflects their premium services and makes the user journey seamless.
- Increase conversions: strategic call-to-action placement and better navigation to lift online enquiries and appointment bookings.
- Improve mobile responsiveness: a smooth experience on every device.
- Optimise for local SEO: updated on-page SEO to rank better in Sydney local searches and bring in more targeted organic traffic.
- Showcase the portfolio: an organised portfolio section so potential clients can see completed projects and services before they decide.
What we brewed
We built a comprehensive WordPress website that puts Car Interior Plus's craftsmanship on show. Their full range of upholstery services is laid out with high-quality images and detailed descriptions of the work, from leather seats to classic restorations and convertible soft tops.
Calls to action sit where customers need them, navigation is simpler, the layout is mobile optimised, and the on-page SEO targets local searches around Sydney.
Fresh from the pot
