Branding for a Pickleball Brand

Category
Branding
Year
2025
Client
Alpha

Overview

We developed a bold and cohesive brand identity for Alpha, a high-performance padel racket brand. Beyond just a logo, we crafted a complete branding system—including a distinctive color palette, typography, and design elements—to establish Alpha as a premium brand. The final design uses bold, sleek design to convey power, movement, energy, and the competitive spirit of the user.

Goals and Objectives

  • Establish a Strong Brand Identity: Develop a professional and impactful brand that positions Alpha as a premium player in the padel industry.
  • Design a Distinctive Logo: Create a modern and dynamic logo that conveys motion, power, and precision, reflecting the sport’s energy.
  • Define a Cohesive Visual Language: Select a bold color palette, typography, and supporting design elements to maintain brand consistency across all touchpoints.
  • Enhance Market Presence: Ensure the brand’s identity is versatile across various applications, from rackets and packaging to digital platforms, advertisements and merchandise, reinforcing brand recognition and appeal.

STO Website Image

Results & Metrics