Website Redesign for Softtops Online

Softtops Online is a pioneer in aftermarket soft tops for convertibles and 4WD vehicles. Their website was outdated and the customer journey had too many hurdles, from finding the right product to getting through checkout. The goals:

• Modernise the look so it resonates with today's customers while keeping the brand's established heritage
• Make it easy to find in-depth product details and technical specifications
• Streamline checkout to cut cart abandonment and lift online sales
• Deliver a seamless experience on mobile
• Improve search rankings and local discoverability

We replaced the outdated design with a clean, responsive platform and streamlined the whole customer journey.

• Modernised visual identity: a refreshed look that represents Softtops Online's established reputation and still respects its heritage.
• Better navigation and product discovery: a restructured layout with comprehensive product pages, clear technical details and crisp visuals.
• Simpler checkout: fewer unnecessary steps, to reduce cart abandonment and boost online sales.
• Mobile first: a fully responsive design that works smoothly on every device.
• SEO and local visibility: SEO improvements to lift rankings and bring in more qualified organic traffic.