Branding & Website Design for Alphaverse

Category
Branding
Year
2025
Client
Alphaverse

Overview

Alphaverse is a modern pickleball brand built at the intersection of sport, community, and lifestyle. The brand was conceived to go beyond just equipment and apparel, focusing on creating experiences around the rapidly growing pickleball culture. Spresso Studio partnered with Alphaverse to shape the brand from the ground up. Our work included brand identity design and a complete website design that supports e-commerce, event promotion, and future community-led initiatives. The aim was to create a bold yet approachable brand that feels premium, energetic, and built for scale.

Goals and Objectives

  • Create a strong, distinctive brand identity for a modern pickleball audience
  • Design a logo and visual system that feels sporty, premium, and versatile
  • Establish a cohesive visual language that works across digital and physical touchpoints
  • Design a high-performing website aligned with Alpha’s brand personality
  • Build an e-commerce-ready website to support product launches and future drops
  • Design the foundation for an event booking system for pickleball events and community activations
  • Ensure the website could scale as Alpha expands into merchandise, experiences, and partnerships
STO Website Image

Results & Metrics