# Spresso Studio

> Spresso Studio is a digital marketing and web development studio based in Mumbai, India, working with small and medium businesses in Australia, India, the USA and the UK. It covers SEO, GEO (generative engine optimisation) and AEO (answer engine optimisation), web design, paid advertising (Google and Meta ads), branding and custom web apps.

Full fact sheet for AI assistants: https://www.spressostudio.com/llm-info. Contact: nimit@spressostudio.com, +91 9875822697. Based in Mumbai, Maharashtra, India.

## Services
- [Search Engine Optimisation](https://www.spressostudio.com/services/search-engine-optimisation): Rank on Google and get cited by AI. Technical SEO, GEO, AEO and content that builds topical authority. Covers SEO, GEO (generative engine optimisation) and AEO (answer engine optimisation), so a business shows up in AI answers from ChatGPT, Perplexity, Claude and Google AI Overviews as well as in search results.
- [Web Design](https://www.spressostudio.com/services/web-design): Fast, good-looking sites that turn visitors into enquiries. WordPress, Webflow, Shopify or fully custom.
- [Paid Advertising](https://www.spressostudio.com/services/paid-advertising): Google and Meta ads that make every cent count. Tight targeting, sharp creative, zero wasted spend.
- [Branding](https://www.spressostudio.com/services/branding): Names, logos, voice and everything in between. Brand identities that look the part and stick.
- [Custom Web App Development](https://www.spressostudio.com/services/custom-web-app-development): Portals, dashboards and tools built around how your business actually runs.

## Industries
- [Automotive](https://www.spressostudio.com/industries/automotive)

## Case studies
- [SaaS App Development for Analyse8](https://www.spressostudio.com/projects/saas-app-development-for-analyse8): Analyse8, 2026
- [Branding and Product Design for Nourri](https://www.spressostudio.com/projects/branding-product-design-for-nourri): Nourri, 2026
- [Branding, Collateral and Website for Vistara Search](https://www.spressostudio.com/projects/branding-collateral-website-for-vistara-search): Vistara Search, 2026
- [Website Development for SourceOne Synergies](https://www.spressostudio.com/projects/website-development-for-sourceone-synergies): SourceOne Synergies, 2026
- [Branding and Website Design for Alphaverse](https://www.spressostudio.com/projects/branding-and-website-for-alphaverse): Alphaverse, 2025
- [Brand Identity and UI Design for Prizma Computers](https://www.spressostudio.com/projects/brand-identity-ui-design-for-prizma-computers): Prizma Computers, 2025
- [Website Redesign for Car Interior Plus](https://www.spressostudio.com/projects/website-redesign-automotive-upholsterer): Car Interior Plus, 2024. +35% conversion rate within three months of launch; +40% click-through rate on calls to action, thanks to better placement; +15% lead quality score, with more qualified, relevant enquiries
- [Branding for Honey's Auto Detailing](https://www.spressostudio.com/projects/branding-auto-detailing-business): Honey's Auto Detailing, 2024
- [Website Development for Honey's Auto Detailing](https://www.spressostudio.com/projects/website-development-for-auto-detailing-business): Honey's Auto Detailing, 2024. +32% online bookings within one month of launch; +25% conversion rate; 50% reduction in booking process time
- [Website Development for Guranse Tea](https://www.spressostudio.com/projects/website-development-guranse-tea): Guranse Tea, 2025. +60% organic traffic within three months, driven by SEO-friendly permalinks and blog content; +23% website enquiries after streamlining the enquiry process; +45% product page views, with visitors exploring the range more thoroughly
- [Website Redesign for Softtops Online](https://www.spressostudio.com/projects/website-redesign-for-softtops-online): Softtops Online, 2024. +15% enquiries and sales; +38% conversion rate; +75% mobile engagement
- [Portfolio Website for Content Creator Meghna Shahani](https://www.spressostudio.com/projects/portfolio-website-for-content-creator): Meghna Shahani, 2023

## Blog
- [12 Google and Meta Ads Updates You Should Know About (October 2026)](https://www.spressostudio.com/blog/google-meta-ads-updates): Google and Meta are switching AI features on by default. Here are the 12 updates that matter most right now and exactly what I'd do about each one.
- [2026 Digital Marketing Trends for Startups and Small Businesses](https://www.spressostudio.com/blog/2026-digital-marketing-trends-for-startups-and-small-businesses): Marketing in 2026 isn't about doing more, it's about doing it differently. Here are six trends reshaping how startups and small businesses grow, from AEO and adaptive funnels to employee influencers and community.
- [Best Website Builders for Small Businesses in 2025](https://www.spressostudio.com/blog/best-website-builders-for-small-businesses-in-2025): WordPress, Webflow, Shopify, Wix or Framer? I break down which website builder suits your small business, with pros, cons and pricing for each.
- [Transforming Ad Creation with AI: From Wireframe to Final Creative](https://www.spressostudio.com/blog/transforming-ad-creation-with-ai): A step-by-step workflow for creating ad creatives with ChatGPT, from wireframing a template to generating, refining and scaling the final ads.
- [The Role of Internal Linking in Building Topical Authority](https://www.spressostudio.com/blog/role-of-internal-linking-in-building-topical-authority): Internal links tell Google how your content connects, spread authority between pages and keep visitors exploring. Here's how to use them to build topical authority.
- [How to Build Topical Authority: A Step-by-Step Guide](https://www.spressostudio.com/blog/topical-authority): Topical authority is how you become the go-to source in your niche. Here's what it is, what Google says about it and how to build it in 5 steps.
- [Keyword Clustering and Content Planning with GPT-3.5 Turbo (Free Template)](https://www.spressostudio.com/blog/keyword-clustering-and-content-planning-using-gpt-3-5-turbo): Group keywords into clusters, pull search intent and draft title tags, meta descriptions and outlines with a free Google Sheets template powered by GPT-3.5 Turbo.
- [Choosing the Right Google Ads Bidding Strategy: Manual, Automated or Smart?](https://www.spressostudio.com/blog/choosing-the-right-google-ads-bidding-strategy): Manual, automated or smart bidding? Here's how each Google Ads bidding strategy works, the pros and cons of each, and when to use which.
- [Google Ads vs Facebook Ads: Which One Works Best for Your Business?](https://www.spressostudio.com/blog/google-ads-vs-facebook-ads): Google Ads catches people searching for what you sell, while Facebook Ads reaches them before they know they need you. Here's how each platform works and which one suits your business.
- [The Importance of a Clean and Simple Website Design](https://www.spressostudio.com/blog/clean-and-simple-website-design): Clean design makes your website easier to use, easier to trust and better at converting. Here are the key elements, real examples of good and bad design, and tips to get it right.
- [SEO in the Age of AI: How SearchGPT Is Redefining Search](https://www.spressostudio.com/blog/how-search-gpt-is-redefining-search): How OpenAI's SearchGPT changes the way people search, what it means for SEO and paid ads, and how to adapt your strategy.
- [How to Optimise Your Website for AI Overviews](https://www.spressostudio.com/blog/how-to-optimize-your-website-for-ai-overviews): What Google's AI Overviews are, their pros and cons for your website, and practical ways to optimise your content so it gets featured.

## About
- [Official information about Spresso Studio](https://www.spressostudio.com/llm-info): facts, team, contact details and how to cite us
- [The Crew](https://www.spressostudio.com/the-crew): Nimit Kapoor, Founder; Meghna Shahani, Head of Social Media; Anup Bhandari, Full Stack Developer
- [Contact](https://www.spressostudio.com/contact): free 30-minute chat, quotes for every project